In a nutshell, here are the 9 obstacles you will learn to overcome: 1. Mistrust in the provider; 2. Money spent for value received isn't worth it; 3. Same old, same old ("I already know this stuff."); 4. Content impressive in size, but not in focus or too general; 5. Lacks relevance. ("I've got unique problems not covered here."); 6. Too big an investment in time; 7. Too big an investment in money; 8. Nothing different from a dozen other programs offered; 9. Time and place won't work.

If non-legal prospects sense just one or two of these, you're inviting trouble. Any more than that, they become sure-fire deal-breakers. So how do you make sure you take precautions up front so your prospects' concerns are quickly snuffed and they at least consider attending? For you to accomplish 100 percent base-touching is impossible; be wary of any "expert" who tells you otherwise. The intent here is to make you fully aware of these 9 common objections and to give you inexpensive, easy-to-implement anti-dotes for each one of them. Followed closely, the advice provided in this session will help minimize resistance and get your prime and not-so-prime prospects quickly in the buying mood.