In this hard-hitting session, consultant and columnist Alf Nucifora addresses the need to introduce young associates to the fundamentals of business development early on in their careers, and explains why most law firms do an injustice to the associate and the firm by failing to introduce business development fundamentals into the training curriculum and protocol. In this session you will learn: Why associates need and want business development training; Details of a basic business development training curriculum; and How to effectively and successfully introduce business development training in an environment of conflicting priorities and time demands on the part of the associate.