People will tell you there is only one way to the CLE Future - only one way to do distance learning. You'll hear them say "Video webcasts are the only way to go because it's TV on the Internet!" "Webinars are where's it's at because they blend 'old' and 'new' technology!" "Teleseminars are easy and convenient, why do anything else?" Still others will talk of a random mix of "podcasts," downloadable MP3s and online virtual realities. Don't listen to them! There is no one answer that is universally true. Depending on the goals of your organization, the demographics of your target market, the nature of the content you are distributing and your own technological state, any or all of those methods could be the answer. This presentation will provide you a practical roadmap to the pluses and minuses of each technology and how you can use a blend of them to meet your CLE goals.

What are the most important rules of marketing communications? Every point of contact counts and provides an opportunity to tune marketing. How do you get to know your subgroups to build marketing relationships and your image? How do you target precise subgroups within your contact lists? We also discuss networking and mentorship and unexpected marketing successes.

In a nutshell, here are the 9 obstacles you will learn to overcome: 1. Mistrust in the provider; 2. Money spent for value received isn't worth it; 3. Same old, same old ("I already know this stuff."); 4. Content impressive in size, but not in focus or too general; 5. Lacks relevance. ("I've got unique problems not covered here."); 6. Too big an investment in time; 7. Too big an investment in money; 8. Nothing different from a dozen other programs offered; 9. Time and place won't work.

If non-legal prospects sense just one or two of these, you're inviting trouble. Any more than that, they become sure-fire deal-breakers. So how do you make sure you take precautions up front so your prospects' concerns are quickly snuffed and they at least consider attending? For you to accomplish 100 percent base-touching is impossible; be wary of any "expert" who tells you otherwise. The intent here is to make you fully aware of these 9 common objections and to give you inexpensive, easy-to-implement anti-dotes for each one of them. Followed closely, the advice provided in this session will help minimize resistance and get your prime and not-so-prime prospects quickly in the buying mood.

People will tell you there is only one way to the CLE Future - only one way to do distance learning. You'll hear them say "Video webcasts are the only way to go because it's TV on the Internet!" "Webinars are where's it's at because they blend 'old' and 'new' technology!" "Teleseminars are easy and convenient, why do anything else?" Still others will talk of a random mix of "podcasts," downloadable MP3s and online virtual realities. Don't listen to them! There is no one answer that is universally true. Depending on the goals of your organization, the demographics of your target market, the nature of the content you are distributing and your own technological state, any or all of those methods could be the answer. This presentation will provide you a practical roadmap to the pluses and minuses of each technology and how you can use a blend of them to meet your CLE goals.

What are the most important rules of marketing communications? Every point of contact counts and provides an opportunity to tune marketing. How do you get to know your subgroups to build marketing relationships and your image? How do you target precise subgroups within your contact lists? We also discuss networking and mentorship and unexpected marketing successes.

People will tell you there is only one way to the CLE Future - only one way to do distance learning. You'll hear them say "Video webcasts are the only way to go because it's TV on the Internet!" "Webinars are where's it's at because they blend 'old' and 'new' technology!" "Teleseminars are easy and convenient, why do anything else?" Still others will talk of a random mix of "podcasts," downloadable MP3s and online virtual realities. Don't listen to them! There is no one answer that is universally true. Depending on the goals of your organization, the demographics of your target market, the nature of the content you are distributing and your own technological state, any or all of those methods could be the answer. This presentation will provide you a practical roadmap to the pluses and minuses of each technology and how you can use a blend of them to meet your CLE goals.